Beautiful Cars

Beautifully designed cars arouse emotion and provoke passion.

A celebration of the great heritage of classic and racing cars over the decades from the 1920s to the 1970s.

Beauty is subjective so each owner and aficionado will have their own opinion, often strongly expressed.

Elvis Presley’s Passion

Elvis owned some 200 Cadillacs mainly in pink many of which he gave away to family and friends.

Featured on the cover is Elvis Presley’s 1976 Cadillac Fleetwood, with its 8.2-litre engine, built to Elvis’ specification. Dummy headlamps were placed over the original lights, a generous amount of chrome was applied and thick running boards were fitted with a light-organ, which flashed when the car doors were opened. The dashboard lights pulsed to the beat of the music on the radio.

A so-called ‘continental kit’, an extended bumper with spare wheel housing, was added to the rear. However, on this Cadillac the housing is actually too small to take a real wheel.

Elvis did not have long to enjoy this car which can be seen in the Louwman Museum. He died in August 1977, aged only 42.